Friday, July 6, 2012

Why Did Apple’s Siri Fail to Live up to its Expectations? And What Can Apple Learn From it?

Apple's Siri speech recognition system certainly has room for improvement. Here are some thoughts.…

One of the headlining features of the iPhone 4S was known as Siri. This small, voice activated option built right into the mobile phone was designed to change the way the world uses its mobile devices and push the mobile world towards hand free services, instead of having to use fingers strokes and other commands. Now, Siri didn’t exactly pan out to its potential, but this is something some may argue was already known by Apple, as they wanted to roll out the service in order to draw interest and have developers begin designing material for the technology.

apple-siri

Siri is voice activated and allows the individual to speak directly into the phone and ask a question, input text information or perform, supposedly, whatever the individual speaking the request wanted. Siri didn’t always react correctly and, for most people, was more of a novelty than anything else. Siri is a good use of technology for inputting text messages and requesting small updates, but for the most part, it isn’t used all that often.

However, Apple has been known to include material that isn’t fully integrated yet and isn’t used by other hardware and software companies. But, because Apple commands such a marketshare and platform, it is able to draw traffic and attention to its services. USB and Thunderbolt are two connections crafted in part by Apple and, for a time, were only found on Apple products. Apple stood behind the connections so strongly the equipment is now almost completely integrated into most devices now. The same was true with the App store when it first launched on the iPhone. Very few individuals had applications created for the iPhone, but most designers saw the potential, which is where Apple makes a good portion of its money; through designers crafting material directly for the device. This is the same with Siri.

Siri is quickly moving from a novelty and towards something more useful. In iOS 6.0, coming out in early fall, Siri now has sports statistics and other information integrated into it, so it is now possible to request sport scores, highlights, information and other documentation right through the Siri voice command. Other developers will follow and will quickly push Apple, Siri and all the mobile devices well ahead of any other technology company in terms of voice command.

On top of this, Apple is moving Siri not only to the iPad, but to the new version of Mountain Lion, the latest operating system for Mac computers. Siri is going to become integrated to allow users to interact with programs on the Mac, including word processors, giving them the ability to compose complete papers simply through speech, making it a very powerful tool for all Apple products.

via http://www.speechtechnologygroup.com/speech-blog - Apple's Siri speech recognition system certainly has room for improvement. Here are some thoughts.… One of the headlining features of the iPhone 4S was known as Siri. This small, voice activated option built right into the mobile phone was designed to change the way the world uses its mobile devices ...

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