Behind any ‘Oh My God, that’s amazing!’ moment, there must be an Apple product. Apple Inc. established in 1976, has always surprised people by developing gadgets and devices with path breaking technology. The company’s best known products include the iPhone, the iPod, the iPad and the Macintosh OS powered Apple computers.
The latest in the iPhone series, the iPhone 4S, has come out with a unique feature. A digital personal assistant named, Siri resides inside the latest gadget. Ever since its unveiling (October 4 th, 2011), Siri got exposed to rave reviews constantly, loads of publicity and several media coverage.
The recent advertisement from Apple shows the veteran actor, John Malkovich having an interesting conversation with Siri. The ad concludes with John saying, ‘I enjoyed this chat immensely. You are very eloquent’ in his popular creepy voice. However, for other owners of iPhone 4S, Siri wasn’t a much entertaining experience. Users claim that it often fails to interpret what is spoken to it and several of its responses are just a little more than a regular Google search. Few disappointed users have even filed a law suit against Apple, stating that Siri doesn’t function as shown in the advertisement.
How will Apple react to this?
According to Scott Forstall, Senior Vice President Apple, Siri has been learning a lot, ever since its debut. Forstall has also come up with the preview of an advanced version of Siri, which will be available as a part of iOS 6 (Apple’s next mobile operating system). Apple is feeding it with a new database of knowledge, with which it will be able to,
- Open an app for you
- Retrieve sports scores with player details
- Search movie times, reviews with information on cast and crew
- Post updates on Facebook
- Get information about restaurants and make reservations
- And give better driving directions to drivers with Apple’s map application
There is also going to be an improvement in the way Siri answers. (I don’t think this change is necessary at all because its voice already sounds natural and appealing).
The enhanced Siri will give an extra thrust to the future iPhones and iPads. According to Tim Cook, the current CEO, Siri is seen as the future of mobiles by Apple. With a lot of people working on bringing out the enhanced version of Siri, we can expect something cool out of it. There are various ideas on which Apple is working on and Cook promises that everyone would be pleased with the new Siri, which is expected to roll out by October.
Will this come out as a tribute to the former CEO from Apple? We have to wait to find out.
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