After years of being an early adopter technology, speech recognition is finally on the "most wanted" list....
Speech
recognition is now on the top list of what people wantMotorists are
more willing to pay for the latest in-car entertainment gadget than fork
out for a potentially life-saving safety feature, a report has found.
The
JD Power Automotive Emerging Technologies Study shows that in the US,
buyers are more likely to pay for high-definition digital radio or voice
recognition than a rear- or surround-view camera or crash-prevention
technology.
The study looks at the levels of interest and purchasing intent for new in-car technologies, both with a price attached and without.
Seven out of ten buyers said they would "definitely" or "probably" want a car with LED headlights (70 per cent), followed by voice control (69 per cent) and head-up display (69 per cent).
But once buyers were asked to pay for technology, they weren't as keen. Affordable options such as high-definition radio, at $120, were the most popular (52 per cent), followed by a $750 enhanced collision mitigation system – a conservative market price, as this technology can cost thousands (46 per cent), and a $360 wireless internet connectivity system (45 per cent).
Mike VanNieuwkuyk, executive director of global automotive at JD Power and Associates, says that car makers will have to keep up with the demand for in-car gadgetry if they want to appeal to increasingly discerning buyers in the future.
"While vehicle owners remain very interested in technologies that make their vehicle safer, they are turning their attention more and more toward features and technologies that allow them to be productive, connected and entertained while in their vehicles," VanNieuwkuyk says.
"Given the variety of interests from consumers, automakers will be challenged to pursue technologies that fit their consumer's interests in order to attract them to their products."
The study also looked at buyer intentions for autonomous cars, with 37 per cent of respondents saying they would "definitely" or "probably" purchase the technology if it were available on their next car.
However, if it were priced at $3000 (again, a seemingly conservative estimate), buyer intent dropped to 20 per cent.
Top five most wanted features before the price was revealed:
Light emitting diode (LED) headlights – 70 per cent
Natural language voice-activation – 69 per cent
Next-generation head-up display – 69 per cent
Wireless connectivity system – 68 per cent
Remote vehicle diagnostics – 65 per cent
Top five most wanted features after the price was revealed:
HD radio (at $100) – 52 per cent
Enhanced collision mitigation system (at $750) – 46 per cent
Wireless connectivity system (at $300) – 45 per cent
Surround-view rear-vision camera (at $550) – 44 per cent
Personal assistance safety services (at $15/month) – 41 per cent
The study looks at the levels of interest and purchasing intent for new in-car technologies, both with a price attached and without.
Seven out of ten buyers said they would "definitely" or "probably" want a car with LED headlights (70 per cent), followed by voice control (69 per cent) and head-up display (69 per cent).
But once buyers were asked to pay for technology, they weren't as keen. Affordable options such as high-definition radio, at $120, were the most popular (52 per cent), followed by a $750 enhanced collision mitigation system – a conservative market price, as this technology can cost thousands (46 per cent), and a $360 wireless internet connectivity system (45 per cent).
Mike VanNieuwkuyk, executive director of global automotive at JD Power and Associates, says that car makers will have to keep up with the demand for in-car gadgetry if they want to appeal to increasingly discerning buyers in the future.
"While vehicle owners remain very interested in technologies that make their vehicle safer, they are turning their attention more and more toward features and technologies that allow them to be productive, connected and entertained while in their vehicles," VanNieuwkuyk says.
"Given the variety of interests from consumers, automakers will be challenged to pursue technologies that fit their consumer's interests in order to attract them to their products."
The study also looked at buyer intentions for autonomous cars, with 37 per cent of respondents saying they would "definitely" or "probably" purchase the technology if it were available on their next car.
However, if it were priced at $3000 (again, a seemingly conservative estimate), buyer intent dropped to 20 per cent.
Top five most wanted features before the price was revealed:
Light emitting diode (LED) headlights – 70 per cent
Natural language voice-activation – 69 per cent
Next-generation head-up display – 69 per cent
Wireless connectivity system – 68 per cent
Remote vehicle diagnostics – 65 per cent
Top five most wanted features after the price was revealed:
HD radio (at $100) – 52 per cent
Enhanced collision mitigation system (at $750) – 46 per cent
Wireless connectivity system (at $300) – 45 per cent
Surround-view rear-vision camera (at $550) – 44 per cent
Personal assistance safety services (at $15/month) – 41 per cent
From http://www.stuff.co.nz/life-style/motoring/6830792/Top-10-most-wanted-car-gadg
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